Bruce Livingstone is a Canadian entrepreneur who founded iStockphoto, an online distributor of stock photography. Livingstone started iStockphoto in 2000 as a project offering stock photos for free over the internet. In 2002, high monthly bandwidth bills prodded him to implement a payment/credit system. In 2006, Livingstone sold iStockphoto to Getty Images for $50 million, where he continued on as iStockphoto's CEO. Currently, Livingstone is CEO of Saatchi Online, an internet-based art community.